"3.5 million dollars!" The president of VW took the lead in shouting.
He was the first person to raise his card and walk on the red carpet. He was also the first person to make an offer tonight. Originally, he hesitated. Hesitated about $3.5 million in advertising. It''s not a lot of money for the public. Loss can also afford to lose, but if it is a business that knows it will lose, it is not a matter of whether it will lose, but of IQ.
However, with Lin Feng''s announcement and the launch of the advertising lottery, he knows that it is difficult for the advertisement to be successful. Advertising is an indispensable publicity platform for all manufacturers. Without advertising, their products can not be sold. But advertising is the most annoying thing for TV viewers. After all, whether it''s watching TV dramas, or watching competitions, suddenly inserting advertisements is the most headache. At this time, it''s usually time for consumers to drink tea and go to the toilet.
Advertisers can''t help it even if they know about it. We can only take the way of wide net to hope that under the large-scale advertising, we can let more audiences see our own brand advertising as much as possible. But Lin Feng''s advertisement is totally different.
Looking for eggs in advertisements and drawing 10 lucky viewers every hour to win the grand prize are equivalent to stimulating the audience to watch advertisements. And human nature is greedy, no one doesn''t like pie falling from the sky. If you can see money in advertisements, who won''t? In particular, Lin Feng also promised to give 50% of his income to the players as prizes, which is a very attractive chip. This is enough to attract almost all players to watch the ads attentively.
When advertising on TV, advertising time is toilet time, while when advertising in the second world, advertising time becomes a chance for players to make a fortune. The interest relationship is clear at a glance. All in all, VW president became the first crab again.
But this time, other CEOs won''t let him alone. All of you are not stupid. Lin Feng gives half of the advertising revenue to the players, and the advertising will become a must for the players. According to Melissa''s previous statistics, the $3.5 million is very cheap.
"Four million dollars!" The president of Mercedes Benz spoke again.
But before his voice could be heard, Lamborghini''s president called out a higher price, "4.5 million dollars!"
"Five million dollars!" Nokia President Pierce yelled. Compared with other companies, Nokia is more pressing for this advertising price. Now Nokia''s interests in the mobile phone market are being eroded by "Samsung" and "phantom technology". In particular, "phantom technology" makes Nokia feel endless pressure. It is said that "phantom technology" is developing the next generation of mobile phones, epoch-making mobile phones. Although Nokia does not know what it is, it can feel the overwhelming pressure coming. Therefore, Nokia''s advertising in "second world" will help Nokia defend its brand influence.
China is an emerging market in the future and the most popular market for mobile phones at present. Although at present, the per capita mobile phone ownership of the United States exceeds that of China, it can be predicted that China will become the largest country in mobile phone ownership in the next 3-5 years. It is conservatively estimated that China''s mobile phone users will exceed 1 billion. This is a very terrible number. According to the replacement rate of mobile phones, at least 200-300 million people change their mobile phones every year in China.
To occupy China is to occupy the world! This has always been Nokia''s strategic approach. At the beginning, Nokia became the world''s largest mobile phone manufacturer by stepping on the corpse of Motorola. At that time, it was because Motorola didn''t pay enough attention to the Chinese market that Nokia took advantage of. As a result, Nokia became the largest brand in China. Most Chinese people would choose Nokia when they buy mobile phones.
Now, Nokia will continue to occupy China. If you want to continue to occupy, you have to beat Lin Feng''s "phantom technology". Advertising in "second world" is a very good proof that Nokia is still the best mobile phone in the world. Even "second world" is also broadcasting Nokia''s advertising.
However, the price of US $5 million was soon broken through. With the participation of more and more advertisers and crazy bidding, the price was pushed higher and higher, and soon exceeded US $7 million, then US $8 million, US $9 million, and finally US $10 million was broken through under the cry of Pierce!
One month''s advertising investment is 10.1 million US dollars, which is the offer yelled by Nokia President piess. This price has exceeded the pre estimate of piess. But at the moment has been red eyed, but not so much. In a word, today Nokia wants to get this advertising segment and put an advertisement in the landing screen of "second world" game, so that Nokia can continue to maintain its dominant position in China.
Many advertisers are gradually silent. When the advertising price reaches this level, no one dares to continue to increase the price. Of course, there are a lot of people facing this advertising segment, but the price of $10.1 million is still a little high. After all, this is also the first time that an advertisement has been officially published. Even if Lin Feng''s advertisement for colored eggs attracts players, does the player not care about this game''s colored eggs? If you put in more money, it''s a risk.
If this month''s advertisement has driven sales and proved to have a very positive effect, then the next auction will surely be held in a frenzy, but this time, not many people are willing to gamble again.
"Do you have any price increases, ladies and gentlemen?" Asked Melissa in a clear voice. At the moment, she is satisfied with the $10.1 million price. I think it''s very good to be able to auction at this price. It''s 10.1 million dollars a month, and 212.2 million dollars a year. This is a lot of income that can be brought without any cost. It''s very satisfying.
Of course, because Lin Feng promised to give half of the advertising revenue to the players, the final monthly revenue was only $5.05 million. But it''s satisfying. After all, although the players share the $5.05 million in advertising revenue, they will invest more in the game. This is a virtuous circle.
"10.1 million dollars for the first time!" Melissa screamed.
Pees looked around, no one increased the price, all calm. The price is so high that no one wants to compete with pees.
"10.1 million dollars for the second time!" Melissa quickly called out a second time.
This time, no one said a word. Pees is more calm, with a slight smile on his face. This time, Nokia won. This month, he will try his best to make Nokia the most recognized brand among Chinese consumers. Of course, second world is not only for China, but also for the whole world. Pees believes that Nokia will gain more market share in other parts of the world.
"US $10.1 million third..." Melissa picked up the hammer and was about to knock it down when a voice rang out.
"300 million dollars a year, Lin Feng, do you sell it or not?" A strong voice sounded.
300 million a year, that month is 25 million US dollars, but the price is twice as high as now! Who, who is so big tone, so cow! They all exclaimed in amazement and turned back to the place where they were talking.
Pees was most irritated at the moment. Originally, this matter was settled. As a result, who could have expected that Chen Yaojin would be killed suddenly, and the price was still so high. Damn, 300 million dollars a year, 25 million dollars a month, how can he compete! Although Nokia is rich, the advertising price is too high! Besides, it''s a bit too high! Even if he agrees, the board will not. After all, you can''t advertise in the second world without advertising elsewhere. In particular, this is still an emerging advertising market. It''s hard for anyone to say what the final prospect will be.
300 million dollars! The players who are watching the auction live are also boiling. Originally, what they are looking at at at this auction is a new one. What they pay more attention to is the game of "guessing people by looking at pictures and identifying brands" after the auction, so as to reap the game awards. But with Lin Feng''s promise, half of the advertising revenue will be returned to the players, and all the players will be excited. They are eager to see that the higher the advertising segment is auctioned, the better it will be.
Before that, they were able to get $5.05 million from $10.1 million a month. This translates into a daily prize of 168000 dollars. To be more precise, there are 10 places in an hour and 240 in a day. The prize value in each player''s hand is about $700. 700 dollars, which for any player, is a very anticipated prize. This has satisfied all players.
But now, it''s worth $300 million a year and $25 million a month. That translates into a prize of $1736. God, for $1736, you can buy a computer with the most advanced configuration. This makes the player how not excited!
Everyone yelled, cheering for the president, who was calling out $300 million a year.
But who is this person?
Everybody look! Dozens of cameras on the scene were aimed at the source of the sound.
A bald, middle-aged man in a loose sweater, jeans and glasses came in with a smile on his face. "I''m sorry to come uninvited, Mr. Lin, you won''t be surprised!"
Lin Feng frowned. Why did he come. But then a smile.
"Mr. jobs, you are welcome to come!" Lin Feng laughs and goes forward.