Confronted with souna’s trickery, ine didn’t let herself be misled this time. She thought, “I may not grasp stocks or futures, and the risks are too steep, requiring a hefty investment. But carrying goods is simpler. You can start from scratch with just a mobile phone, earn a decent ie, and if it doesn’t pan out, I won’t lose much.”


    While driving, souna interrupted, “If you want to do live streaming, you need something appealing. Who do you think would want to watch old women like us?”


    ine casually replied, “If all else fails, I’ll sell it poorly. I could just say my husband has lung cancer and ask for help.”


    souna reacted as if her tail had been stepped on, quickly countering, “You can’t do that! Your family’s charlie has a bit of reputation now. Dragging Jacob into an online scam would embarrass charlie’s customers if they found out!”


    ine shrugged, “It’s all about making money; don’t waste the opportunity.” <h3 style="background-color:DodgerBlue">


    Then she turned to souna and asked, “By the way, what’s that troublesome old woman up to these days? Why don’t you lend her to me for a few days? I’ll take her along.” She nned to take Jacob and rent a self-built house in the countryside of Aurous Hill for live streaming.


    souna never anticipated that ine woulde up with a n.


    Initially, when I considered live streaming, I had seen others doing it and selling poorly on the inte.


    After browsing around, I realized those struggling anchors weren’t as unfortunate as I was.


    Some had sick children, while others dealt with ill spouses or parents. In my case, I had two elderly rtives bedridden and an old woman destined for the grave, all while enduring years of mistreatment from my mother-inw. A coal miner’s unexpected pregnancy only added to the chaos; she was eventually rescued but returned home to severe violence from her husband and rejection from her family.


    Noticing that those less unfortunate than me were making money, souna reconsidered and quickly organized a room to start her own live stream for selling goods.


    If we talk about souna’s live broadcasts and how they were selling poorly, she had the perfect setup. Christopher and Harold were practically useless, just lying in bed without needing to act.


    Moreover, both had official hospital diagnosis certificates, and the pile of injury documents was substantial. Looking at those certifications, it was evident that the two bedridden individuals were not just alive; they were tragic figures.


    Thus, when souna began her live streaming, she immediately tapped into the emotional triggers of viewers and tform algorithms. Her fan base grew rapidly, and the retention rate was impressive.


    Surprisingly, souna’s earnings far exceeded what ine and charlie had anticipated.


    Because her sales portrayed a sense of struggle, the products she sold were distinct from those of other anchors. She genuinely didn’t invest in the orders, and very few of her fans returned items.


    For the same product, other sellers faced return rates as high as 50%. However, once she got started, she involved her family in the act of selling poorly—constantly expressing gratitude and singing sad songs, which made her audience more forgiving than other sellers.


    Many customers felt dissatisfied with their purchases from her live stream, but when they considered the hardships she endured, with her son and husband bedridden and the responsibility of caring for an elderly woman, they rationalized their spending as a good deed.


    souna capitalized on this advantage, astonishingly reducing her return rate to below 5%!<fnb1c5> ?? ??? ???? ?? ???? ???? ???????s, ????s? ??s?? F?nd-Novel</fnb1c5>


    As a result, brands began to recognize souna’s ability to sell.


    Although her follower countgged behind top anchors, her fan conversion and order transaction rates were impressive, prompting brands to increase hermission.


    Now, in the realm of live streaming, let’s take the example of the five towels souna promoted yesterday. The production cost from the southern factory was about 15 yuan. Due to bulk orders, the logistics cost was only around two or three yuan, and when adding storage and packing fees, the total cost remained around twenty yuan. Yet, during her live stream, she sold these towels for ny-nine yuan, resulting in a remarkably high profit margin.


    However, brands have their vulnerabilities. They dread high return rates.


    To protect consumer interests, tforms grant customers the right to return items within seven days without reason. Each order incurs abor and logistics cost of five yuan. If the customer returns the product, the order often results in a loss of five yuan without any profit. Moreover, returned items typicallye back opened and damaged, requiring repackaging, which adds significant costs.


    Therefore, high return rates can render even seemingly high profit margins negligible for brands.


    But souna was different.


    In her live streaming sessions, the return rate was surprisingly low. Even defective garbage bags that leaked when half full were rarely returned.


    Additionally, souna was quite astute. She recognized that promoting high-end products like bird’s nest and skincare items costing thousands per customer, despite highermissions, would likely lead to returns if customers felt unsatisfied.


    Consequently, she maintained her own business strategy: the highest price for items promoted during her live streams was capped at ny-nine yuan, ensuring it never exceeded one hundred. This approach minimized the chances of returns.


    She understood that consumer goodwill has its limits!<h3 ss="has-text-align-center wp-block-heading" id="chapter-list"><strong></strong>